What Is A Backlink?

A backlink quite simply is a hypertext link from one website to another website.

You create the inbound link by using a HTML tag which will point the link to the target website and will also enclose the selected anchor text within the appropriate tag.

The easiest way to explain this is to look at a simple example: Anchor Text.

Types of Backlinks

As the search engine algorithm continues to progress,

SEO experts and the SEO agency they work for,

need to up their game and be more creative with the types of content they employ and the types of backlinks they use.

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