We often imagine that what will win us friends and esteem is strength. But surprisingly, it’s vulnerability that’s at the core of friendship and likeability. This is an invitation to make friends with one’s own weaknesses. If you like our films, take a look at our shop (we ship worldwide): https://goo.gl/txVcMi Join our mailing list: http://bit.ly/2e0TQNJ Or visit us in person at our London HQ https://goo.gl/jLCc3e
FURTHER READING
“The desire to fit in is deeply engrained in our nature. We’re social creatures with a long evolutionary history that stressed the importance of not standing out in the group. The oddball would be the last to get their share of mammoth meat. We are the descendants of those who conformed – and got fed…”
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