"Love The Brand, Love The Packaging, Love The Product" | Dragons’ Den
Published at : 09 Dec 2021
A clever play on words, the Chimella is shaped like an umbrella and is inserted into a chimney to block off the flue. This then blocks off any drafts, making the home more energy-efficient as well as preventing any debris or animals from entering the fireplace. Touker excitedly claims he loves everything about the brand, but what exactly is a brand?
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