The Dangers of Ethical Fading | Simon Sinek

Ethical fading occurs when companies are solely focused on personal gain and short-term metrics. It allows us to get ethically comfortable with morally wrong decisions, and can be dangerous to us all. But some companies rise above this behavior by keeping their Just Cause front and center.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:
The Infinite Game: https://simonsinek.com/product/the-in...
Start With Why: https://simonsinek.com/product/start-...
Find Your Why: https://simonsinek.com/product/find-y...
Leaders Eat Last: https://simonsinek.com/product/leader...
Together is Better: https://simonsinek.com/product/togeth...

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