Strategic thinking and strategic planning are a critical part of a senior leader's success.
This video gives an overview of two important elements of any organization's strategic plan; Strategy Map and Balanced Scorecard.
Drs. Robert Kaplan and David Norton pioneered the work of Balanced Scorecards in the late 1990s and in 2004 they advanced their thinking with their new book, Strategy Maps.
How can leaders understand these tools and use them to successfully formulate and articulate the strategy to achieve the greatest chance of successful execution?
01:07 Origin of the word ‘strategy’
01:23 Goddess Athena
01:44 What is a strategy
02:24 Parts of a strategic plan
02:52 Strategy Map and Balanced Scorecard introduced
03:32 Overview of Map and Scorecard
04:36 Strategic Themes
05:05 Strategic Results
05:44 Strategic objectives
05:54 Four perspectives
06:54 Internal Processes
07:14 Learning & Growth
07:40 Balanced Scorecard measures, targets & initiatives
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