Psychology of Shopper Marketing Part 2: Social Proof

Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer of Publicis Groupe discuss the powerful principal of Social Proof for retail and e-commerce.

This is part 2 in a 4 part series, exploring critical aspects of cognitive psychology in shopper marketing.

Part 1: Trust
Part 2: Social Proof (This Video)
Part 3: Absolute Power
Part 4: Transparency

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➡️ http://rg.tl/forbes​ (Jasons column on Forbes)

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📒 Show Notes 📒
00:00​ Cold Open
0:58 Rober Cialdini
1:45 Social Proof
2:22 Ratings and Reviews
3:12 Amzon Review Hall of Fame
4:20 Filtered Reviews
5:10 User Generated Content
5:58 Reviews in China
6:43 Pinduoduo
7:20 Key Opinion Leaders (China)
8:45 King of Lipstick
9:44 Social Proof In Store
11:11 Amazon Social Proof In Store
13:14 Conclusion

Connect with Jason on Social Media:
Twitter: @Retailgeek
Linkedin: https://www.linkedin.com/in/jasongoldberg/

QUESTION — Have a question about E-Commerce, Retail, Shopper Marketing, or Anything Else? Post in comments section of this video!

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About: In this video Jason Goldberg from Retailgeek LLC discusses Social Proof and the psychology of shopper marketing.

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