Customization and personalization open a world of possibilities for Fashion, allowing customers to experiment with a variety of designs, graphics, fabrics, colors, and more, before any physical product is made, saving you thousands (even millions) on physical samples and photo-shooting.
On-demand production eliminates the need for goods to be processed as consumers wait for them to be ordered. As a result, everything is made in response to customer demand. From a production standpoint, this allows for more flexibility for orders to be fulfilled because they are not seasonal. This may imply that goods can be manufactured to exact specifications or to a higher standard of quality.
Fashion brands can scale up customization of fashion goods with technology to make customization profitable and efficient by employing Mass Customization connected to a fully integrated On-demand model of production.
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