Intending on selling your business at some stage in the future?

If so, you should register at the very least one trade mark for the business to help with the sale.

Often, businesses forget to secure their intellectual property, including their trade marks or patents, registered designs, or logos, before investors or potential purchasers come along.

If you're a business owner that hasn't taken steps to register trade marks for your business name, your logo, your tag-line, and your derivative product names - you might just scare investors or a purchaser away.

Either that or they might insist on that being done before they give you a cent. That process can take some time, so best to get onto it sooner rather than later!

Brand protection is one of the first questions they'll ask in their due diligence apart from the legal structure and finance reports of the business: who's in the business, what they're doing, is all the IP protected, who has access to the IP, etc.

Whether this IP has been secured is also a reflection of you and the brand. It shows how serious you are as a business owner about protecting your business.

Because they are assets, it helps with the value of the business as well!

Learn more: https://www.progressivelegal.com.au/