How should you establish a fact base to guide the digital strategy?
McKinsey & Company
Published at : 02 Jan 2022
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Ask the Authors with senior partner Tanguy Catlin.
Tanguy recently co-authored the article, Digital Strategy: The four fights you have to win.
In this Ask the Authors series he responds to questions from readers.
What practical steps can an organization take to establish a fact base to guide the digital strategy?
Tanguy addresses the need to develop a data-rich fact base around unmet customer needs, as well as a perspective on your competition, both within and beyond your industry.
To read the article:
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