How should you establish a fact base to guide the digital strategy?

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McKinsey & Company
Published at : 02 Jan 2022
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Ask the Authors with senior partner Tanguy Catlin.

Tanguy recently co-authored the article, Digital Strategy: The four fights you have to win.

In this Ask the Authors series he responds to questions from readers.

What practical steps can an organization take to establish a fact base to guide the digital strategy?

Tanguy addresses the need to develop a data-rich fact base around unmet customer needs, as well as a perspective on your competition, both within and beyond your industry.

To read the article: https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/digital-strategy-the-four-fights-you-have-to-win

Follow Tanguy on Linkedin https://www.linkedin.com/in/tanguycatlin

Follow Tanguy on Twitter: https://twitter.com/tanguycatlin
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