H&M and Zara: Can fast fashion be eco-friendly?

Producing clothing is bad for the environment, but fast fashion companies H&M and Zara have come out with eco-collections that claim to reduce the harms involved. They also say that they’re moving their whole brands in a more sustainable direction. But is it all greenwashing? 

#PlanetA #FastFashion #SustainableFashion

We're destroying our environment at an alarming rate. But it doesn't need to be this way. Our new channel Planet A explores the shift towards an eco-friendly world — and challenges our ideas about what dealing with climate change means. We look at the big and the small: What can we do and how the system needs to change. Every Friday we'll take a truly global look at how to get us out of this mess.

READ MORE:

Overview of the fashion industry, and towards a circular fashion economy:  https://www.ellenmacarthurfoundation.org/publications/a-new-textiles-economy-redesigning-fashions-future

Materials in clothing:  https://textileexchange.org/wp-content/uploads/2019/11/Textile-Exchange_Preferred-Fiber-Material-Market-Report_2019.pdf

Effect of the apparel and footwear industries on the environment:  https://quantis-intl.com/wp-content/uploads/2018/03/measuringfashion_globalimpactstudy_full-report_quantis_cwf_2018a.pdf

Progress in sustainability in the fashion industry:  https://www.globalfashionagenda.com/publications-and-policy/pulse-of-the-industry/ 

Misleading statistics in the fashion industry:  https://www.vox.com/the-goods/2020/1/27/21080107/fashion-environment-facts-statistics-impact

Fashion Revolution Transparency Index: https://bit.ly/2VHEtQ3 
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Author: Amanda Coulson-Drasner
Video Editor: Henning Goll
Supervising Editor: Kiyo Dörrer