Components of a Superb Go-to-Market Strategy by Fredrik Skantze (Funnel)

For Vendep SaaS Camp Day 1 Fredrik Skantze (CEO @ Funnel) lays down the building blocks for a go-to-market model of an early stage SaaS company. Session is hosted by Oxx Capital's Bob Thomas and Vendep Capital's Timo Felin. Slides available at https://my.surveypal.com/Vendep-webinar-slides.

3:04 Intro into Funnel
4:55 What to expect in building a SaaS company
13:37 Finding the right growth model
16:10 Growth strategies
21:49 When to use partnerships
23:35 Funnel's early stage growth model selection
27:00 Building a sales machine (inbound example)
31:30 On sales metrics
38:00 Scaling (and diversifying)
39:48 Summary

Q&A
42:18 The tension between focusing on a growth model and trying out a few different models?
45:23 Changing buyer personas and buyer journey?
47:20 Lead scoring as the business matures?
49:56 Building the business in "the new normal"
52:39 First scaling out from the home market
54:13 Sales compensation and targets