Cédric Charbit: "Balenciaga from Hype to Timelessness" | BoFVOICES 2021

Balenciaga's CEO Cédric Charbit sits down with BoF's Imran Amed to discuss Balenciaga's business vision, and how the soon-to-be 103 year old luxury house continues to shape the discourse.

It’s been a banner year for Balenciaga, which has roared out of the pandemic, reactivating its legacy in haute couture while forging ahead in digital fashion with a fashion video game of its own and a partnership with the gaming platform Fortnite.

“I often say we redefined luxury,” Cedric Charbit, the brand’s chief executive, said. “We became a platform where anything is possible.” Varied activations, from a special episode of The Simpsons to a couture exhibition at the Tank Museum in Shanghai demonstrate the “elasticity” of the brand, a key to its success, said Charbit.

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